Age UK encourage everyone to 'Act Now, Age Better'

Getting older is a privilege, but one that can come with many challenges. While we can’t prevent ageing, we can take action earlier on in life to help us to age in the best way possible.

Thinking of the word ‘ageing’ and your mind may conjure up images of frailty, walking sticks, or perhaps a well-used armchair. These kinds of pervasive stereotypes mean that, as a society, we’re often reluctant to talk about ageing – particularly in relation to ourselves. This can stop us from preparing fully for our later life and giving ourselves the best chance of ageing in good health.

Age UK are committed to transforming public attitudes to ageing and starting a national conversation about what it means to get older. That’s why we’ve launched Act Now, Age Better – and we’re kicking off our campaign by talking about staying active.